The Digital Revolution
We have used print media for generations. As we move deeper into the information age, consumers have increasingly become accustomed to turning to the internet for everything. Whatever they need they Google or ask Alexa. They expect the latest information to be on a company website. If they find missing, incomplete or out of date information they quickly move on. Business is learning that they need to provide more content and update it as quickly as it changes if they want to be in the game.
At the same time, websites are now more sophisticated and database driven. They often utilize 20-30 plugins that need to be updated weekly. Websites now have a long list of needs including security, changes in search ranking, backups, page speed, image optimization, schema, mobile view checks by Google, link checking, new blog posts, new products, new pictures, schedule changes, events, videos, social media, etc. and the list goes on and on.
It has become apparent to Pathfinder Navigation that businesses, from the smallest to the largest, now need a “webmaster” as they used to be called to take care of content changes, the myriad of technical needs, and key monitoring and reporting. Large companies can hire someone and keep them on the staff. Smaller companies must turn to a service.
Most website designers are still chasing new projects and are not responsive to handling these services. Agencies that are willing to do the work either want to charge you more than hiring a webmaster would cost or are continuously trying to sell you a lot of services you don’t need. This describes the gap that WizardsWebs Design uses to differentiate from competition. Not only do we build great websites, we stay on job and take care of your website as if we were on your staff. We are responsive and affordable. That is our niche. That is how we differentiate ourselves to Pathfinder Navigation.
WizardsWebs Design supports the MS-150 (Multiple Sclerosis), Compassion International, the Houston Food Bank, the Star of Hope Mission, and Redeemer Church in Tomball, Texas.